Introduction
The Importance of Partner Growth
In 2022, IT buying is set to cross the $45BN barrier in India with newer investments accounting for more than $7BN. Approximately 92% of the companies in the Enterprises domain as well as 65% of the companies in the Mid-Market sector are planning to increase their IT spending in 2022.
In the Indian ecosystem, over 80% of the IT business is handled by Channel Partners. Therefore, the need for them to identify the right opportunities, and thereby transform themselves to win such opportunities has become crucial.
The evolution from resellers or value-added resellers to partners that can enable deep system integration, digital transformation and IT consulting for end-users, will depend on the transformation of their business operations and innovation roadmaps along with the mindset of their leaders.
Identifying New Opportunities
Understanding Customer Mindset
Engineering Products of the Future
Transforming GTM Strategies
Transforming Leadership Mindset
Enabling Evolution with the Right Insight